Marketing and Communications
The Division of Student Affairs and DEI marketing and communciation is committed to connect students to the wellness, involvement, and DEI resources and services when they need them.
Student Affairs & DEI Marketing Manager
The Marketing Manager is an active member on three teams: The Division of Student Affairs, Division of Diversity, Equity and Inclusion and University Marketing and Communications (UMAC). This position manages the relationship between the division, departments, and UMAC. The director does this by communicating and strategizing marketing and communication needs and goals with departments, then planning and collaborating with UMAC experts to accomplish and provide marketing and communication materials.
Marketing and Communication Services
Promotions and Campaigns
Assistance with creating promotional materials including print, digital, and social.
Websites
Assistance with major updates, transition to new template, and more.Social Media Strategy
Assistance with social media strategy and plans, creation of content calendars, collaborating with central social media, and social media ads.Photo and Video
Planning and coordinating high-level shoots and videos with UMAC photographer and videographers.
Press Releases and Articles
Gathering information and working with the communications team to write and create digital releases on UST and pitch stories to other media outlets, etc.UMAC is comprised of experts ranging from copy, design, video, social media, digital, communications, and trademark. When there is a project request for collaboration between a department and UMAC, the director follows UMAC's creative process:
Action Plan
Copy
Design
Client Revision and Approval
Publication and Distribution
Marketing and Communication Resources
USU Brand
Tools and information to support our brand. Access brand standards, toolkit, and examples of Utah State University branded promotional and communication materials.
USU Photoshelter
The university's imageary assets and stock images.USU Canva Enterprise Team
Design made easy with access to brand assets (marks, colors, fonts, etc.) and general marketing and communication design templates.Content Calendars
The primary objective of these calendars is to foster cohesion among departments within each division, offering a comprehensive overview of the content each division intends to share throughout the year. These represent our most crucial messaging priorities. It's important to note that there are numerous other initiatives and communications efforts undertaken by the departments that may not be included in this calendar.
Timing | Content | Segment | Type | Channel | Sender/Owner |
---|---|---|---|---|---|
January | Suicide Prevention + Wellbeing/Depression | Students | Awareness | Email, Multimedia | VP, CAPS |
Spring Wellness Workshops | Students | Event | Multimedia | CAPS | |
MLK Day of Service | Students, Staff | Event | Multimedia | CCE | |
Community Engagement Workshop Series | Students | Event | UST Release, Multimedia | CCE | |
RA Recruitment | Students | Informative | Multimedia | Residence Life | |
Wellness Survey (Healthy Minds even years / Health and Wellness odd years) | Students | Informative | Multimedia | VP | |
February | Wellness Expo + Stress Less | Students, Staff | Event | Multimedia | VP, REC |
Disordered Eating + Nutrition | Students | Event/Awareness | Multimedia | CAPS, REC, CARE | |
Relationship/Dating Violence | Students | Event/Awareness | Multimedia | CAPS | |
Alternative Breaks | Students | Event | Multimedia | CCE | |
Marti Gra | Students | Event | Multimedia | SILC | |
Alcohol Awareness | Students | Awareness | Multimedia | VP | |
USUSA Elections (All campuses) | Students | Informative | Multimedia | SILC | |
March | Mental Health Event | Students | Event | Multimedia | CAPS |
CCE Award Nominations | Students, Staff | Informative | Multimedia | CCE | |
Sleep Awareness Week | Students | Awareness | Social Media | CAPS | |
Residence Life High Stakes Bingo | On-campus Resident Students | Multimedia | Residence Life | ||
Robins Awards | Students | Event | Multimedia | SILC | |
UCC Summer Recruitment | Students | Informative | Multimedia | CCE, UCC | |
Cleaning Inspections | On-campus Resident Students | Informative | Multimedia | Residence Life | |
VRO/USUSA Comedy Show | Students, Staff | Event | Multimedia | VRO/SILC | |
April | Alcohol Awareness - Safe Drinking and Tips/Resources | Students | Awareness | Multimedia | VP |
Earth Week (Aggie Blue Bikes - Bike to Breakfast) & Day | Students, Staff | Event/Awareness | Multimedia | CCE | |
National STD Awareness Week (Sexual Assault and Prevention) | Students | Awareness | Social Media | VP | |
Community Engagement Poster Session and Awards | All | Event | Multimedia | CCE | |
Spring Formal | Students | Event | Multimedia | Residence Life | |
On-campus Housing Move Outs + True Blue Reuse Collection/Pickups | On-campus Resident Students | Informative | Multimedia | Residence Life | |
Reach Peers Stress Bust | Students | Event | Multimedia | CAPS | |
VRO Graduation Party | SMVF Students | Event | Multimedia | VRO | |
May | Memorial Day | Students, Staff | Event/Awareness | Multimedia | VRO |
Mental Health Awareness Month | Students | Awareness | Social Media | CAPS | |
June | Summer Offerings - Mental Health/Wellness | Students | Awareness | VP, CAPS, CARE, REC | |
DOTA Application/Registration Opens | Students, Staff | Informative | SILC | ||
July | Independence Day | Everyone | Event/Awareness | Multimedia | VRO |
Minority Mental Health Awareness Month | Everyone | Awareness | Social Media | CAPS, DEI | |
August | Fall Wellness Workshops | Students | Event | Multimedia | CAPS |
Mental Health (Transitioning to College/Managing Stress) | Students | Awareness | Email, Social Media | VP, CAPS | |
Residence Life Community Welcome | On-campus Resident Students | Event | Multimedia | Residence Life | |
Rec Fest | Students | Event | Multimedia | REC | |
DOTA/Weeks of Welcome | Students | Event | Multimedia | SILC | |
Aggie Blue - Freshman Leadership Conference | Students | Event | Multimedia | SILC | |
Blood Battle | Students, Staff | Event | Multimedia | CCE | |
VRO Awareness - Opening House/Pancake Breakfast | SMVF Students | Event/Awareness | Multimedia | VRO | |
September | Wellness Services | Students | Awareness | Multimedia | CAPS, REC, VP, CARE |
National Suicide Prevention Week/Month (USU HELPS) | Students | Event/Awareness | Multimedia | CAPS | |
Community Engagement Workshop Series | Everyone | Event | UST Release, Multimedia | CCE | |
USU Farmers Market | Everyone | Event | Multimedia | CCE | |
NRHH Cache Valley Humane Society Pack Hike | Students | Event | Multimedia | Residence Life, CCE | |
Residence Hall Opening Socials | On-Campus Residences | Event | Multimedia | Residence Life | |
RA Application Open/Recruitment | Students | Informative | Multimedia | Residence Life | |
Campus Rec Wellness Fair | Students | Event | Multimedia | Campus Rec | |
October | World Mental Health Day (CAPS Fair + Stress Less) | Students | Awareness | Multimedia | CAPS |
Residence Assistance Recruitment | Students | Awareness | Multimedia | Residence Life | |
Domestic Violence Month | Everyone | Awareness | Multimedia | CAPS | |
HOWL | Public, Students | Event | Multimedia | SILC | |
Diversity Week | Students | Event | Multimedia | SILC | |
Haunted House | On-campus Resident Students | Event | Multimedia | Residence Life | |
Cleaning Inspections | On-campus Resident Students | Informative | Multimedia | Residence Life | |
Intercollegiate Day of Service (14th) | Everyone | Event/Awareness | Multimedia | CCE, USUSA | |
VRO Veterans Day Events | Everyone | Event/Awareness | Multimedia | VRO | |
UCC Fall Recruitment | Students | Informative | Multimedia | CCE, UCC | |
National Substance Abuse Prevention Month | Students | Awareness | Multimedia | VP, USUSA | |
November | Veterans Day/Week | Students, Staff | Event/Awareness | Multimedia | VRO |
Finals and Winter Break Wellbeing | Students | Awareness | CAPS, REC, VP | ||
Anxiety | Students | Awareness | Social Media | CAPS | |
On-campus Residents Winter Break Expectations | On-campus Resident Students | Informative | Social Media, Email | Residence Life | |
Thanksgiving Dinner for On-campus Students | Students | Event | Multimedia | Residence Life | |
Aggie Blue Bikes - Cranksgiving | Students | Event | Multimedia | CCE | |
Holiday Gift Market | Everyone | Event | Multimedia | CCE | |
December | Winter Break Mental Health/Substance Use Email | Students | Awareness | VP, CAPS | |
Reach Peers Stress Bust | Students | Event | Multimedia | CAPS |
Timing | Content | Segment | Type | Channel | Sender/Owner |
---|---|---|---|---|---|
January | Suicide Prevention + Wellbeing/Depression | Students | Awareness | Email, Multimedia | VP, CAPS |
MLK Day Breakfast | Staff | Event | VP | ||
February | Black History Month | ||||
Lent | |||||
March | Women’s History & Gender Equality Month | ||||
International Women’s Day | |||||
Diversity and Sustainability Month | |||||
Ramadan | |||||
Ethnic Equality Month | |||||
Fiestas | |||||
Jewish Inclusion Symposium | |||||
Pow Wow | |||||
Neurodiversity Month | |||||
April | Diversity & Earth Month | ||||
Arab American Heritage Month | |||||
Celebrate Diversity Month | |||||
Autism Awareness Month | |||||
National Volunteer Month | |||||
Lu'au | |||||
DEI Eastern Conference | |||||
May | Asian American & Pasifika Heritage Month | ||||
Jewish American Heritage Month | |||||
Mental Health Awareness Month | |||||
Older Americans Month | |||||
Commencement | |||||
June | Pride Month | ||||
Immigrant Heritage Month | |||||
Juneteenth | |||||
July | Disability Pride Month | ||||
Social Wellness Month | |||||
August | National Civility Month | ||||
Welcome to the Aggie Family | |||||
September | Latinx Heritage Month | ||||
Inclusive Excellence Symposium | |||||
Celebrando | |||||
October | LGBTQ History Month | ||||
Global Diversity Awareness Month | |||||
National Disability Employment Awareness Month | |||||
Expect the Great 2024 | |||||
November | Native American Heritage Month | ||||
Drag Show | |||||
DEI Awards | |||||
December | Religious, Interfaith, & Cultural Diversity Month | ||||
Kwanzaa | |||||
Christmas | |||||
Hanukkah |
Cost
At this time, the services and creation of promotions are at no cost to you.
Departments are responsible for printing costs for print materials, swag items, and distribution of digital and social media ads. Video requests, depending on the audience and message, may be directed to other USU entities that may cost for the services they provide.
Questions
Please contact the Student Affairs and DEI Marketing manager.