Brand Standards: Guides

Branded Goods

The use of an official logo on merchandise is always recommended; however, the marks below may be used in lieu of the official logos on products, uniforms, or merchandise.

Spirit marks can be used on a wide range of products, uniforms, or merchandise to communicate and express school spirit. However, they cannot be paired or combined, with formal marks on products, uniforms, or merchandise.

College, department, and program names or acronyms cannot be incorporated into designs as this creates a logo.

The university marks cannot be used on the color red and cannot be modified/manipulated in any way. 

U State

The standalone U State is an informal option for referring to Utah State University. The U State can be used as a standalone mark on merchandise and branded goods.

The U State mark cannot be used on the color red and cannot be modified/manipulated in any way. If placing text below or to the side of the U State mark, please refer to the area of isolation guidelines on the logo and wordmark application page.

U State Mark

Merchandise Only Marks

These marks provide an informal reference to Utah State and can only be used on merchandise goods (uniforms, swag, etc.). 

The marks cannot be used on the color red and cannot be modified/manipulated in any way. If placing text below or to the side of the marks, please refer to the area of isolation guidelines on the logo and wordmark application page.

Merchandise Only Marks

Minimum Embroidery Sizes

Logo Minimum Size
U State 1.25" high
Block A 1.25" high
Tower 1.75" high
Athletics Bull 1.5" high

Limited or Small Imprint Space Products

These guidelines are for items such as stickers, pens, pencils, flash drives and other similarly sized items that have a limited imprint space. 

If logos or spirit marks are used, they cannot be modified and do require the area of isolation.  All logos and trademarks must be reproduced in pre-approved colors, and must be large enough to reproduce appropriately. 

Please follow the general guidelines below and work with University Marketing and Communications, Trademark Licensing on all limited or small imprint space products. We can help create product designs that maintain the integrity of our brand and ensure the logos and trademarks will imprint well. 

  • If the product imprint space is 2” x 2” or smaller, often the full logo or wordmark will not fit or reproduce clearly. A wordmark is not required on limited imprint space items. However, all items must either have the U State and/or the words “Utah State University” typed out in a non-restricted font.
  • The bull mark and President’s seal are restricted and cannot be used.
  • Buildings cannot solely be used as designs. If buildings are used, a skyline must be included with the building. Standalone buildings could be perceived as building logos.
  • Stickers must must either have the U State and/or the words “Utah State University” typed out in a non-restricted font.

    small imprint items

Popular Products

These examples show several popular items (notebooks, padfolios, bags, awards, water bottles, pendants/banners, mugs, and stickers) with imprint designs that meet guidelines. All designs must include a U State, a college or administrative unit logo, or wordmark (mark). 

popular products

How to Order Products

Choose a licensed vendor. Aggie Print is licensed with Utah State to produce branded goods. All other licensees can be found in Agora. Licensee lists can be found here.

Aggie Print

Aggie Print & Mail is USU’s non-profit service center providing promotional goods and printing services to our campus community.   

            Stationery

  1. Find the product(s) you want on Aggie Print’s Print Products site, under USU Letterhead, Envelopes & Business Cards.
  2. Letterhead, envelopes, business cards and name badges are all part of the university stationery system, and the university templates must be followed. Aggie Print is the only licensee allowed to create stationery goods for the university.
  3. Place order with Aggie Print

            Promotional Goods

  1. Find the product(s) you want on Aggie Print’s Promo Place.
  2. Work with Aggie Print to create the design you wish to place on your promotional product.
    1. All university brand standards must be followed.
    2. Pre-approval from University Marketing & Communications, Trademark Licensing is required. To obtain approval, submit your artwork to the artwork review form.
    3. If a university college or administrative unit needs assistance with a design for promotional products, please contact University Marketing & Communications, Trademark Licensing.
  3. Place order with Aggie Print
  4. Aggie Print will submit all orders to Brand Manager 360 for final review and approval.

 

AgoraQuote

Agora quote is a service provided by University Marketing & Communications, Trademark Licensing to make the branded goods ordering process easier. Aggie Print is not permitted to bid through the Agora Quote process. If you are interested in a bid from Aggie Print, you can contact them directly at print@usu.edu or 435-797-2625.

  1. Work with your marketing team to create the design you wish to place on your promotional product.
    1. All university brand standards must be followed.
    2. Pre-approval from University Marketing & Communications, Trademark Licensing is required. To obtain approval, submit your artwork to the artwork review form.
    3. If a university college or administrative unit needs assistance with a design for promotional products, please contact University Marketing & Communications, Trademark Licensing.
  2. Agora will automatically pick the licensees that can produce the goods you are looking for.
    1. Ex: if you are looking for t-shirts, only the licensees showing can produce t-shirts for you.
    2. You can pick the licensees you would like to have bid.
  3. Pick the licensees you would like to send the quote request to (for USU Purchasing requirements, quotes must be requested by 3 licensees, however, you can pick as many as you would like).
  4. Submit quote(s).
  5. Once quotes are submitted, Agora sends the design to University Marketing & Communications, Trademark Licensing for review and pre-approval.
    1. If changes are necessary, the changes will be communicated to the licensee. New artwork will be generated and reviewed.
  6. Once quotes are received, you will receive an email.
  7. Open quote(s) and review them.
  8. Pick the quote you would like to go with, accept it, and then the order will be placed.
    1. Agora Quote will generate the punch out in Ez-Buy generating the PO for the purchase.
  9. AgoraQuote will submit all orders to Brand Manager 360 for final review and approval.