Edwin Stafford, Ph.D.

Field: Marketing
Areas of Focus: Air Pollution, Environmental Marketing, Environmental Sustainability, Market Diffusion

Expertise

• Sustainable entrepreneurship
• Green marketing
• Green energy market diffusion
• Air pollution outreach
• Clean technology market diffusion
• Sustainable transportation
• Inconvenient youth effect

Bio

Dr. Edwin R. Stafford is a professor of marketing whose research and expertise center on sustainable entrepreneurship and the marketing of renewable energy, clean technology, green products, and sustainability issues. His most recent research and outreach have centered on the annual Utah High School Clean Air Marketing Contest (with Dr. Roslynn Brain McCann, USU Extension Sustainability), which focuses on engaging teens about Utah’s air pollution, persuasive marketing messaging, and their social influence on their parents and family about taking action to preserve Utah’s air quality (also known as the “Inconvenient Youth” effect). This initiative has been featured in a variety of business and news outlets, including Forbes, Fast Company, The Guardian, Air Quality News, the Deseret News, Tree Hugger, and PBS Utah.