Marketing, BS

Marketing, BS

Level:

Bachelor's Degree

Major credits:

60 credits

Cost per credit:

$394

Next start date:

January 6, 2025

Turn Economic Theory into Actionable Business Practices

Becoming a professional marketer requires interdisciplinary skillsets. By thinking creatively and analytically, marketers implement strategic plans to persuade people to take an action. They are needed in almost every industry.

The Jon M. Huntsman Bachelor of Science in Marketing provides students with the necessary skills to do effective research, analyze data, create and implement marketing plans, and more.

The Jon M. Huntsman School of Business recruits and hires professors who have real-world experience. The goal is to ensure students can learn how to apply what they read in textbooks to actual marketing situations. Professors are also strategic in helping students earn internships and job opportunities, many times before students graduate.

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Find Your Fit

Take a few minutes to determine how a USU Online program can help you meet your education and career goals.

Career Outlook

Job growth in the marketing industry is set to grow faster than average at 8% nationally and 40% in Utah, according to the Bureau of Labor Statistics. Currently, digital skills are a major requirement in most marketing jobs. USU’s bachelor’s in marketing places a major emphasis on being digitally savvy, setting you apart from other applicants.

Career paths for marketing majors includes marketing manager, investment manager, strategic sales and account management, global marketing, brand management, marketing analytics, media planner, and more.

Sample Courses for Marketing

This course introduces the identification of actionable business insights and potential competitive advantages achievable from data. It emphasizes developing the ability to think critically about complex questions in real-world data science and marketing analytics challenges related to customers and competitors.
This course introduces students to marketing campaigns by exploring communication strategies necessary for the successful marketing of products and services. The course focuses on various elements of campaign strategy, including advertising, promotions, point-of-purchase communications, direct techniques, and other topics.
This course integrates the technological and managerial aspects of information technology within the business environment. It examines the fit of technology into business and how its deployment changes interactions and processes within organizations, across organizations, within industries, and across society.
This course encompasses an analytical approach to strategic marketing problems facing the firm competing in global markets. It emphasizes key analytical and decision-making frameworks concerning the global marketing environment and the marketing mix and their impact on the firm’s performance.