USU Brand: Brand Mission

Key Differentiators

An institution's key differentiators are the unique, well-established characteristics that distinctly seperate us from our competitors - both in the state and in the nation. These are the academic opportunities, areas of expertise, and mission-driven programs that are uniquely and definitively Utah State University's as compared to other universities:

1. Statewide reach and impact as Utah's only land-grant university
2. One of the only two prominent public research universities in the state
3. Prestigious academic programs taught by elite faculty
4. Utah's best residential university experience
5. The "Aggie Family" network