Marketing and Communications 

The Division of Student Affairs and DEI marketing and communciation is committed to connect students to the wellness, involvement, and DEI resources and services when they need them. 

Student Affairs & DEI Marketing Manager

The Marketing Manager is an active member on three teams: The Division of Student Affairs, Division of Diversity, Equity and Inclusion and University Marketing and Communications (UMAC). This position manages the relationship between the division, departments, and UMAC. The director does this by communicating and strategizing marketing and communication needs and goals with departments, then planning and collaborating with UMAC experts to accomplish and provide marketing and communication materials. 

Marketing and Communication Services

The Creative Process

UMAC is comprised of experts ranging from copy, design, video, social media, digital, communications, and trademark. When there is a project request for collaboration between a department and UMAC, the director follows UMAC's creative process:  

1

Action Plan

Strategizes goals, key messages, audiences, channels and creates an action plan with the project or campaign requester/department.
2

Copy

Works with copywriter, PR specialist, or crisis comms to write and refine the copy and content of materials. 
3

Design

The designer or videographer take the copy and create the content for the specified channels. 
4

Client Revision and Approval

Draft one of the materials is shared with the client for their review and approval. The client sends back any revisions or their approval. To keep this step short and efficient, please be thorough and include all requested revisions at once to cut down on the time it takes to get you the final product and materials in your hand. We provide two rounds of edits. The fewer versions and drafts, the sooner you get your materials. Please be respectful of our design and video teams' time. 
5

Publication and Distribution 

Once the client has confirmed approval for the materials, the promotions will be ordered and distributed through the appropriate channels. Printed materials will be sent to the client for their distribution across campus.   

 

Marketing and Communication Resources

Content Calendars

The primary objective of these calendars is to foster cohesion among departments within each division, offering a comprehensive overview of the content each division intends to share throughout the year. These represent our most crucial messaging priorities. It's important to note that there are numerous other initiatives and communications efforts undertaken by the departments that may not be included in this calendar.

Timing Content Segment Type Channel Sender/Owner
January Suicide Prevention + Wellbeing/Depression Students Awareness Email, Multimedia VP, CAPS
  Spring Wellness Workshops Students Event Multimedia CAPS
  MLK Day of Service Students, Staff Event Multimedia CCE
  Community Engagement Workshop Series Students Event UST Release, Multimedia CCE
  RA Recruitment Students Informative Multimedia Residence Life
  Wellness Survey (Healthy Minds even years / Health and Wellness odd years) Students Informative Multimedia VP
February Wellness Expo + Stress Less Students, Staff Event Multimedia VP, REC
  Disordered Eating + Nutrition Students Event/Awareness Multimedia CAPS, REC, CARE
  Relationship/Dating Violence Students Event/Awareness Multimedia CAPS
  Alternative Breaks Students Event Multimedia CCE
  Marti Gra Students Event Multimedia SILC
  Alcohol Awareness Students Awareness Multimedia VP
  USUSA Elections (All campuses) Students Informative Multimedia SILC
March Mental Health Event Students Event Multimedia CAPS
  CCE Award Nominations Students, Staff Informative Multimedia CCE
  Sleep Awareness Week Students Awareness Social Media CAPS
  Residence Life High Stakes Bingo On-campus Resident Students   Multimedia Residence Life
  Robins Awards Students Event Multimedia SILC
  UCC Summer Recruitment Students Informative Multimedia CCE, UCC
  Cleaning Inspections On-campus Resident Students Informative Multimedia Residence Life
  VRO/USUSA Comedy Show Students, Staff Event Multimedia VRO/SILC
April Alcohol Awareness - Safe Drinking and Tips/Resources Students Awareness Multimedia VP
  Earth Week (Aggie Blue Bikes - Bike to Breakfast) & Day Students, Staff Event/Awareness Multimedia CCE
  National STD Awareness Week (Sexual Assault and Prevention) Students Awareness Social Media VP
  Community Engagement Poster Session and Awards All Event Multimedia CCE
  Spring Formal Students Event Multimedia Residence Life
  On-campus Housing Move Outs + True Blue Reuse Collection/Pickups On-campus Resident Students Informative Multimedia Residence Life
  Reach Peers Stress Bust Students Event Multimedia CAPS
  VRO Graduation Party SMVF Students Event Multimedia VRO
May Memorial Day Students, Staff Event/Awareness Multimedia VRO
  Mental Health Awareness Month Students Awareness Social Media CAPS
June Summer Offerings - Mental Health/Wellness Students Awareness Email VP, CAPS, CARE, REC
  DOTA Application/Registration Opens Students, Staff Informative Email SILC
July Independence Day Everyone Event/Awareness Multimedia VRO
  Minority Mental Health Awareness Month Everyone Awareness Social Media CAPS, DEI
August Fall Wellness Workshops Students Event Multimedia CAPS
  Mental Health (Transitioning to College/Managing Stress) Students Awareness Email, Social Media VP, CAPS
  Residence Life Community Welcome On-campus Resident Students Event Multimedia Residence Life
  Rec Fest Students Event Multimedia REC
  DOTA/Weeks of Welcome Students Event Multimedia SILC
  Aggie Blue - Freshman Leadership Conference Students Event Multimedia SILC
  Blood Battle Students, Staff Event Multimedia CCE
  VRO Awareness - Opening House/Pancake Breakfast SMVF Students Event/Awareness Multimedia VRO
September Wellness Services Students Awareness Multimedia CAPS, REC, VP, CARE
  National Suicide Prevention Week/Month (USU HELPS) Students Event/Awareness Multimedia CAPS
  Community Engagement Workshop Series Everyone Event UST Release, Multimedia CCE
  USU Farmers Market Everyone Event Multimedia CCE
  NRHH Cache Valley Humane Society Pack Hike Students Event Multimedia Residence Life, CCE
  Residence Hall Opening Socials On-Campus Residences Event Multimedia Residence Life
  RA Application Open/Recruitment Students Informative Multimedia Residence Life
  Campus Rec Wellness Fair Students Event Multimedia Campus Rec
October World Mental Health Day (CAPS Fair + Stress Less) Students Awareness Multimedia CAPS
  Residence Assistance Recruitment Students Awareness Multimedia Residence Life
  Domestic Violence Month Everyone Awareness Multimedia CAPS
  HOWL Public, Students Event Multimedia SILC
  Diversity Week Students Event Multimedia SILC
  Haunted House On-campus Resident Students Event Multimedia Residence Life
  Cleaning Inspections On-campus Resident Students Informative Multimedia Residence Life
  Intercollegiate Day of Service (14th) Everyone Event/Awareness Multimedia CCE, USUSA
  VRO Veterans Day Events Everyone Event/Awareness Multimedia VRO
  UCC Fall Recruitment Students Informative Multimedia CCE, UCC
  National Substance Abuse Prevention Month Students Awareness Multimedia VP, USUSA
November Veterans Day/Week Students, Staff Event/Awareness Multimedia VRO
  Finals and Winter Break Wellbeing Students Awareness Email CAPS, REC, VP
  Anxiety Students Awareness Social Media CAPS
  On-campus Residents Winter Break Expectations On-campus Resident Students Informative Social Media, Email Residence Life
  Thanksgiving Dinner for On-campus Students Students Event Multimedia Residence Life
  Aggie Blue Bikes - Cranksgiving Students Event Multimedia CCE
  Holiday Gift Market Everyone Event Multimedia CCE
December Winter Break Mental Health/Substance Use Email Students Awareness Email VP, CAPS
  Reach Peers Stress Bust Students Event Multimedia CAPS
Timing Content Segment Type Channel Sender/Owner
January Suicide Prevention + Wellbeing/Depression Students Awareness Email, Multimedia VP, CAPS
  MLK Day Breakfast Staff Event Email VP
February Black History Month        
  Lent        
March Women’s History & Gender Equality Month        
  International Women’s Day        
  Diversity and Sustainability Month        
  Ramadan        
  Ethnic Equality Month        
  Fiestas        
  Jewish Inclusion Symposium        
  Pow Wow        
  Neurodiversity Month        
April Diversity & Earth Month        
  Arab American Heritage Month        
  Celebrate Diversity Month        
  Autism Awareness Month        
  National Volunteer Month        
  Lu'au        
  DEI Eastern Conference        
May Asian American & Pasifika Heritage Month        
  Jewish American Heritage Month        
  Mental Health Awareness Month        
  Older Americans Month        
  Commencement        
June Pride Month        
  Immigrant Heritage Month        
  Juneteenth        
July Disability Pride Month        
  Social Wellness Month        
August National Civility Month        
  Welcome to the Aggie Family        
September Latinx Heritage Month        
  Inclusive Excellence Symposium        
  Celebrando        
October LGBTQ History Month        
  Global Diversity Awareness Month        
  National Disability Employment Awareness Month        
  Expect the Great 2024        
November Native American Heritage Month        
  Drag Show        
  DEI Awards        
December Religious, Interfaith, & Cultural Diversity Month        
  Kwanzaa        
  Christmas        
  Hanukkah        

Cost

At this time, the services and creation of promotions are at no cost to you.

Departments are responsible for printing costs for print materials, swag items, and distribution of digital and social media ads. Video requests, depending on the audience and message, may be directed to other USU entities that may cost for the services they provide.

Questions

Please contact the Student Affairs and DEI Marketing manager.