Brand Standards: Photography

Photoshelter

This digital asset management system will provide the best curated images available of Utah State University. This growing gallery is available to students, faculty, staff and media outlets to use to represent Aggies. Watch the video to get an overview of how it works, review the keywords to determine what to search for in order to find the right photos you need.
 

 

Keywords

Keywords are an important process that allows you to discover the correct images. Here's an example of our approach to tagging images so you can effectively use the search function to find them. These are just some of the tags we use.

AI has now been added to Photoshelter allowing you to search for things that aren't necessarily tagged. USU specific terminology won't provide good results via AI, but general objects can be valuable such as phone, computer, book, mountain, water etc. 

Location

Campus - LOGAN BRIGHAM CITY PRICE KAYSVILLE UINTAH BASIN 

ON CAMPUS or OFF CAMPUS

INDOOR or OUTDOOR

Building specific - OLD MAIN SPECTRUM HUNTSMAN HALL 
Location type - CLASSROOM DORM LAB Lab is considered any learning environment that his hands on.

Image Type

Profession or Employer - NURSE LAWYER EDUCATOR WELDER 
CAMPUS SCENERY - Imagery that shows off the campus and isn't focused on a individual
LOCAL SCENERY  Scenic images of the area off campus
STUDENT LIFE  a glimpse into what a student experiences in college
STOCK  used to reference images without a student, building or location being featured. Images of books, leaves, lab equipment for example.
TRADEMARK  used for items that show USU logos or branded items

Model Release

MODEL RELEASE  is used for images that students have agreed to being used for marketing purposes. If you are running paid ads, utilize this tag to find appropriate images. For any major spotlight, it's encouraged to reach out to the marketing manager also tagged in the image so that he can make the student aware. 

College Connection

College, Department, Office represented in the image BUSINESS ADMISSIONS CAMPUS REC 
General Study of images - SCIENCE  ENGINEER EDUCATION
 
Athletics - FOOTBALL BASKETBALL TENNIS - Add WOMEN'S or MEN'S  

Time

Season - SPRING  FALL  WINTER  - Summer is combined in the tag of Spring
Time of day - NIGHT  is only used. Day assumed without tag of "night"

Activity

Use -ing word - RUNNING HIKING STUDYING 

Event

In addition to using the EVENT
 keyword, we will tag specific event names for popular events
HOWL COMMENCEMENT TRUE AGGIE NIGHT 

Others

We try to tag items we feel might be valuable. For example, FLAG COMPUTER PHONE