Brand Standards: MyUSU
Portal Announcements and Ads
MyUSU provides a variety of options for admins and clients to communicate with users through announcements, like alerts and notices, to portal ads.
Announcements
Portal Announcements are university level, informative, pertinent messages and can be sent to targeted audiences. These will appear in the announcements feature on MyUSU. There are three types of announcements:
Notices: Notice target users with relevant announcements.
- Important Deadlines
- Outages
- Technical Transitions or Changes
- General Information
- Health and Wellness
- Student Services & Resources
Alerts: Alerts target users with urgent information and are pinned to the top of the Activity Feed.
- Safety Concerns
- Weather (e.g., snow days)
- Disease Outbreak
Emergency: Emergency Announcements target users with urgent emergency information and are pinned to the top of the Activity Feed, above any existing Alerts.
- Weather (e.g., tornado, earthquake response, fire, etc.)
- Active Shooter
- School Closures
- Gas Leak
Portal Ads
Portal Ads are all other institutional promotional messages. These ads will be posted in MyUSU groups including: USU All, USU Logan, USU Online, and USU Statewide Campus groups based on the ad audience and message. The portal admin will determine if ads fall within the scope of institutional messaging.
Requirements
Announcements and ads both have the option for a message (copy/caption) and a graphic or image.
There are two size options for graphics and images. Please determine the size that would be most appropriate to your message by determining the amount of text or context of the ad.
Requests
To request a portal announcement or ad, please fill out this online form: aggie.link/myusu-comm.
Request should include:
- The message itself
- URL for more information to be linked in message
- Graphic or Image* (optional)
*Graphics and images can’t be linked. Please avoid using words like “here” and designed buttons on graphics.
Copy and Content Guidelines
As a communicator on behalf of USU, we recommend reviewing the Writing Style Guide for guidance on developing USU communications. This tool can also be used to reference frequently asked questions (such as advisor/adviser).
- Keep in mind who your audience and who the intended reader is.
- Avoid using jargon, acronyms, and profanities.
- Although most USU communications follow the most recent Associated Press Stylebook, some standards are tailored to USU's communication needs and preferences, and a few instances depart from AP style.
- For capitalization and/or usage questions not addressed in the AP guide, refer to Webster's New World College Dictionary or Webster's New World Online.