Brand Standards: MyUSU
Group Communication and Procedures
MyUSU Groups
MyUSU Groups serve as online communities within USU, fostering connections among Aggies, helping them find a sense of belonging, and facilitating communication. These Groups offer a discussion feed reminiscent of social media platforms, allowing members and group administrators to share posts and engage with one another through likes and comments. Additionally, group members can easily discover upcoming events through the group calendar feed. We enthusiastically welcome and encourage any USU organization, club, or program to create and manage their own Group.
Group Communication and Customization Standards
All MyUSU Groups are managed by Group Admins. Group Admins control posting permissions and content relevance within groups. They should consider the group's purpose and audience when deciding who can post. To maintain quality, it's advised to enable post approval for members or everyone. Content should encourage engagement, such as polls, comments, and event promotions. Admins should post as needed, and dedicated group pages should adhere to accessibility guidelines, including alternative image descriptions and descriptive URLs. Templates and resources are available for designing group pages, and admins can iframe USU webpages with assistance from the MyUSU Coordinator.
Customization
Group admins in MyUSU have customization options to personalize their group's appearance and adhere to branding standards:
- Group Banner: Admins can choose from pre-made banners in the MyUSU library or create their own image following specific dimensions.
- Group Avatar: Admins can select from approved avatars or create their own following size and color guidelines, with approval required.
- General Design and Brand Guidelines: Admins should reference USU's branding standards for consistent communication materials.
- Copy & Content Guidelines: Admins are advised to follow USU's Writing Style Guide for clear communication, avoiding jargon and profanities.
Starting and Maintaining Your MyUSU Group
Starting and maintaining a MyUSU group requires commitment and strategic planning:
- Commitment: Ensure you have the resources and commitment for long-term sustainability.
- Activity: Regularly maintain and monitor the group.
- Naming: Choose a clear name for easy searchability.
- Strategy: Define your group's goals and objectives clearly.
- Measurement: Select key analytics to track progress and adjust strategies accordingly.
- Authenticity: Be yourself in interactions.
- Social Engagement: Foster two-way conversations with consistent engagement.
- Respect: Respect the diverse opinions of the audience.
- Response: Be prepared to respond to comments and address issues promptly.
- Strategic Approach: Ensure group efforts align with communication goals.
- Accuracy: Provide accurate information promptly to enhance credibility.
- Thoughtfulness: Consider the long-term impact of posts.
- Visual Content: Incorporate visually engaging content for increased engagement.
Guidelines and Procedures
As the MyUSU platform's social and engagement feature, MyUSU groups are subject to follow the University social media guidelines and procedures.
Guidelines
MyUSU groups must adhere to University social media guidelines and procedures. These guidelines cover privacy, copyright, free speech, fundraising, crisis response, and personal opinions. Please review and become familiar with these guidelines that apply to MyUSU.
Procedures
To ensure the safeguarding of the University and MyUSU Group Admins, precise procedures have been established concerning the appropriate administrator, membership criteria for private MyUSU groups, blocking students from MyUSU groups, and content removal. It is imperative for group admins to adhere to these procedures diligently. Please review and become familiar with the MyUSU Procedures and Safety Policies.