Brand Standards: Signage

Wayfinding

This is a system of environmental cues that allows people to quickly find the university and navigate to specific destinations on campus. Wayfinding signs begin at a great distance, to bring people to the city and university, and wayfinding signs end, identifying individual buildings and negotiating building interiors. Wayfinding components include the design of streets and paths, orientation of buildings and open space, gateways and nodes of activity, and directional signage. Successful wayfinding links the predominant vehicular, pedestrian, and bicycle paths, allowing people to make quick and confident choices as they approach their destination. It requires consistency of image, clarity of information, and connected components. Wayfinding requires the university to work with multiple agencies, including Utah Department of Transportation (UDOT), the City of Logan or other communities where a statewide campus exists.

Procedures

Wayfinding signage planning, design, content, and placement is initiated by Facilities Planning in an ongoing effort to improve wayfinding on campus. Requests for placing new wayfinding signs are submitted using the Non-Standard Sign Application. New sign locations and content is subject to Sign Committee review.

Perimeter Campus Wayfinding

On the Logan campus, the vehicular wayfinding signs are located at the perimeter of campus, along major roads, giving directional information at major intersections.

Exterior Campus Wayfinding

Exterior campus wayfinding is designed to provide detailed destination information to pedestrian and slower vehicular traffic in the core of campus.

Pedestrian Maps

Pedestrian maps are found along major pedestrian paths across the central campus. These contain a large campus map and directional information at a pedestrian scale.