Brand Standards: Logo
Aggie Athletics
Athletics marks are immediately recognizable and should be the starting point when creating materials. An formal logo must be present on all formal athletic materials, including advertisements, billboards, websites, print pieces, and any other pieces that represent Utah State Athletics.
Marks should always be consistently reproduced with the highest quality and should appear on the front and/or back cover of all formal athletics materials.
Utah State University has an interest in maintaining a strong visual identity that symbolizes the Utah State brand and our university's impact throughout the state, nation, and world. To ensure immediate recognition, we use a limited number of colors for our logos: "Aggie" blue, white, black, and gray.
There are many options that can be used to promote a cause, show inclusion for minoritized groups and identities, and support cultural celebrations. University Marketing and Communications, Trademark Licensing can help with ideas, suggestions, and options.
Athletics marks cannot be used on the color red and cannot be modified/manipulated in any way.
U State
The U State mark is the official logo for Utah State Athletics, and is used for all Utah State athletic identification purposes.
The U State mark cannot be used on the color red and cannot be modified/manipulated in any way. If placing text below or to the side of the U State mark, please refer to the area of isolation guidelines on the logo and wordmark application page.
Bull Mark
The bull mark is the secondary mark for Utah State athletics, and supports the official U State athletics mark. It may be used in conjunction with the official athletic logo on formal athletic materials.
The bull mark cannot be used on the color red and cannot be modified/manipulated in any way. If placing text below or to the side of the bull mark, please refer to the area of isolation guidelines below.
This is a restricted mark. Restricted marks are for use by special permission only. They are not available for download and should not be used unless you have written permission from University Marketing and Communications, Trademark Licensing.
Mark Area of Isolation
To maintain visual integrity of the university logos and wordmarks (marks), a minimum area of isolation must remain clear around them. Reference the examples below for proper area of isolation scaling.
The area of isolation space must be kept clear of competing visual elements, wording, and distracting images. Visual elements may not be paired with, or used in close proximity to, the official university marks. The area of isolation is required to prevent confusion and competition with the university marks. As a rule, do not incorporate text or unofficial marks that overlap, or begin to blend, with the university’s marks. If adding text outside the area of isolation, do not use the Utah State, Univers, or Trajan fonts. These are reserved for official logos. Please see alternative typefaces for font recommendations.
Bull Look-Alikes & Components
To protect the integrity of the Athletics bull mark, no other bull designs, variations, or components are allowed in association with Utah State University or Utah State Athletics.
The usage of Big Blue photographs and/or spirit marks are permitted. Artist renditions can be used, as long as the general appearance of the mascot is not altered.
Big Blue Sport Marks
The Big Blue sport marks cannot be used on the color red and cannot be modified/manipulated in any way. If placing text below or to the side of the Big Blue sport marks, please refer to the area of isolation guidelines below.
These are athletics restricted marks. Restricted marks are for use with special permission only. They are not available for download and should not be used unless you have written permission from University Marketing and Communications, Trademark Licensing.
Mark Area of Isolation
To maintain visual integrity of the university logos and wordmarks (marks), a minimum area of isolation must remain clear around them. Reference the examples below for proper area of isolation scaling.
The area of isolation space must be kept clear of competing visual elements, wording, and distracting images. Visual elements may not be paired with, or used in close proximity to, the official university marks. The area of isolation is required to prevent confusion and competition with the university marks. As a rule, do not incorporate text or unofficial marks that overlap, or begin to blend, with the university’s marks. If adding text outside the area of isolation, do not use the Utah State, Univers, or Trajan fonts. These are reserved for official logos. Please see alternative typefaces for font recommendations.
Athletics Wordmarks
Athletics wordmarks are to be used in a way that enhances the use of the U State formal mark.
The athletics wordmarks cannot be used on the color red and cannot be modified/manipulated in any way. If placing text below or to the side of the athletics wordmarks, please refer to the area of isolation guidelines below.
Mark Area of Isolation
To maintain visual integrity of the university logos and wordmarks (marks), a minimum area of isolation must remain clear around them. Reference the examples below for proper area of isolation scaling.
The area of isolation space must be kept clear of competing visual elements, wording, and distracting images. Visual elements may not be paired with, or used in close proximity to, the official university marks. The area of isolation is required to prevent confusion and competition with the university marks. As a rule, do not incorporate text or unofficial marks that overlap, or begin to blend, with the university’s marks. If adding text outside the area of isolation, do not use the Utah State, Univers, or Trajan fonts. These are reserved for official logos. Please see alternative typefaces for font recommendations.
Helmet Mark
The helmet mark is a spirit mark for athletics. Spirit marks can be used on a wide variety of materials to communicate and express school spirit.
The helmet mark cannot be used on the color red and cannot be modified/manipulated in any way. If placing text below or to the side of the helmet mark, please refer to the area of isolation guidelines below.
Mark Area of Isolation
To maintain visual integrity of the university logos and wordmarks (marks), a minimum area of isolation must remain clear around them. Reference the examples below for proper area of isolation scaling.
The area of isolation space must be kept clear of competing visual elements, wording, and distracting images. Visual elements may not be paired with, or used in close proximity to, the official university marks. The area of isolation is required to prevent confusion and competition with the university marks. As a rule, do not incorporate text or unofficial marks that overlap, or begin to blend, with the university’s marks. If adding text outside the area of isolation, do not use the Utah State, Univers, or Trajan fonts. These are reserved for official logos. Please see alternative typefaces for font recommendations.
