Brand Standards: Logo

Spirit Marks

Spirit marks are a nod to Utah State University’s rich traditions. They can be used on a wide variety of materials to communicate and express school spirit. Spirit marks must be used in conjunction with an official mark on formal university materials; however, they cannot be paired with these marks. Spirit marks cannot be modified or manipulated in any way or used on red products. For additional logo guidelines, please see the logo and wordmark application guide.

Utah State University has an interest in maintaining a strong visual identity that symbolizes the Utah State brand and our university's impact throughout the state, nation, and world. To ensure immediate recognition, we use a limited number of colors for our logos: "Aggie" blue, white, black, and gray.

There are many options that can be used to promote a cause, show inclusion for minoritized groups and identities, and support cultural celebrations. University Marketing and Communications, Trademark Licensing can help with ideas, suggestions, and options.

U State

The standalone U State mark is an informal option for referring to Utah State University, an official university wordmark must always be used in conjunction with the standalone U State mark on formal university materials. The U State mark can be used as a standalone mark on informal merchandise and branded goods. The U State mark cannot be used on the color red and cannot be modified/manipulated in any way. If placing text below or to the side of the U State mark, please refer to the area of isolation guidelines on the logo and wordmark application page.

Block A

The Block A mark provides a secondary informal option for referring to Utah State University, particularly in connection with the “Aggies” nickname. The Block A mark cannot be used on the color red and cannot be modified/manipulated in any way. An official university mark must always be used in conjunction with the Block A mark. The Block A mark can be used in statements or phrases as long as the proper area of isolation is used. If placing text below or to the side of the Block A mark, please refer to the area of isolation guidelines on the logo and wordmark application page.

Old Main Tower

The tower mark recognizes our heritage and stands as the landmark for our Logan campus. Artist renditions can be used, as long as the general appearance of the tower is not altered. The tower mark cannot be used on the color red and cannot be modified/manipulated in any way. An official university mark must always be used in conjunction with the tower mark. If placing text below or to the side of the tower mark, please refer to the area of isolation guidelines on the logo and wordmark application page.

Big Blue

The Big Blue spirit marks promote and honor the Aggie spirit. The term "Big Blue" came about in the 1960s simply to refer to the uniform color, as opposed to any particular mascot. The image of a bull first appeared on a football game program in 1975, and the following year it was adopted as Utah State's mascot.

The Big Blue caricature marks cannot be used on the color red and cannot be modified/manipulated in any way. The Big Blue marks can be used as a standalone mark on informal merchandise and branded goods. If placing text below or to the side of the Big Blue mark, please refer to the area of isolation guidelines on the logo and wordmark application page.

Baby Blue

Baby Blue is a variation of our official Big Blue mascot marks that appeals primarily to youth.

The Baby Blue mark cannot be used on the color red and cannot be modified/manipulated in any way. The Baby Blue mark can be used as a standalone mark on informal merchandise and branded goods. If placing text below or to the side of the Baby Blue mark, please refer to the area of isolation guidelines on the logo and wordmark application page.

Aggie Hand Signs

The Aggie hand signs are a nod to our Aggie roots, representing bull horns. The hand sign marks cannot be used on the color red and cannot be modified/manipulated in any way. An official university mark must always be used in conjunction with the hand sign marks.

HURD Student Section Mark

The HURD mark represents the Utah State student section.

The HURD mark cannot be used on the color red and cannot be modified/manipulated in any way. An official university mark must always be used in conjunction with the HURD mark. If placing text below or to the side of the HURD mark, please refer to the area of isolation guidelines on the logo and wordmark application page.