Standards: Logos
University & College Seals
Seals are for formal occasions, appearing on awards, formal invitations, and ceremonial documents. College seals can only be created by University Marketing and Communications, Trademark Licensing.
Utah State University has an interest in maintaining a strong visual identity that symbolizes the Utah State brand and our university's impact throughout the state, nation, and world. To ensure immediate recognition, we use a limited number of colors for our logos: "Aggie" blue, white, black, and gray.
There are many options that can be used to promote a cause, show inclusion for minoritized groups and identities, and support cultural celebrations. University Marketing and Communications, Trademark Licensing can help with ideas, suggestions, and options.
College Seals
College Seals are to be used primarily for formal occasions such as awards and commemorations. College seals cannot be modified/manipulated in any way and cannot be used on red. If placing text below or to the side of the college seals, please refer to the area of isolation guidelines below.
Mark Area of Isolation
To maintain visual integrity of the university logos and wordmarks (marks), a minimum area of isolation must remain clear around them. Reference the examples below for proper area of isolation scaling.
The area of isolation space must be kept clear of competing visual elements, wording, and distracting images. Visual elements may not be paired with, or used in close proximity to, the official university marks. The area of isolation is required to prevent confusion and competition with the university marks. As a rule, do not incorporate text or unofficial marks that overlap, or begin to blend, with the university’s marks. If adding text outside the area of isolation, do not use the Utah State, Univers, or Trajan fonts. These are reserved for official logos. Please see alternative typefaces for font recommendations.
University Seal
The university seal is reserved for use in connection with the Office of the President. It should not be used on any promotion, marketing materials, or awards outside of the President's office. It should not be used in connection with any colleges, administrative units, schools, departments, offices, programs, labs, institutes, division, locations, or centers. The university seal cannot be used on red or modified/manipulated in any way. If placing text below or to the side of the university seal, please refer to the area of isolation guidelines below.
Permission must be granted by University Marketing and Communications, Trademark Licensing Director. For additional guidance on the university seal, contact Heidi Adams at heidi.adams@usu.edu or 435-797-0587.
This is a restricted mark. Restricted marks are for use by special permission only. They are not available for download and should not be used unless you have written permission from University Marketing and Communications, Trademark Licensing.
Mark Area of Isolation
To maintain visual integrity of the university logos and wordmarks (marks), a minimum area of isolation must remain clear around them. Reference the examples below for proper area of isolation scaling.
The area of isolation space must be kept clear of competing visual elements, wording, and distracting images. Visual elements may not be paired with, or used in close proximity to, the official university marks. The area of isolation is required to prevent confusion and competition with the university marks. As a rule, do not incorporate text or unofficial marks that overlap, or begin to blend, with the university’s marks. If adding text outside the area of isolation, do not use the Utah State, Univers, or Trajan fonts. These are reserved for official logos. Please see alternative typefaces for font recommendations.
